COLORS CINEPLEX BOLLYWOOD START ON DD FREE DISH
Viacom18 Media, India’s fastest growing entertainment network continues to engage and entertain viewers with its distinguished bouquet of 46+ channels in over 8 languages across 130+ countries. The network’s diverse offerings across genres, age groups and languages has positioned it as a network synonymous with entertainment. Having established itself as a powerhouse of holistic and purposeful entertainment, Viacom18 is all set to make an exciting new addition to its existing bouquet of channels with the launch of COLORS Cineplex Bollywood – the ultimate destination for Bollywood movies. The channel will launch with a robust library of Bollywood hits on 1st April, 2021 across leading platforms.
COLORS Cineplex Bollywood
The channel will showcase commercial potboilers of the 80’s such as Amar Akbar Anthony, Kaalia, Namak Halaal, to the 90’s hit movies like Hum Dil De Chuke Sanam, Raja Hindustani, Jeet, Dil, Kachche Dhaage to millennial favourites like Golmaal, Dabangg, Hera Pheri franchise as well as latest blockbusters like Chhalaang, Padmavaat, Student of the Year 2, Andhadhun thus catering to viewers of all ages. With its diverse offering, COLORS Cineplex Bollywood will acknowledge the purest form of cinema which stands for wholesome entertainment.
Speaking on expanding the Network’s Hindi Mass Entertainment Cluster, Nina Elavia Jaipuria, Head Hindi Mass Entertainment and Kids TV Network, Viacom18 says, “The launch of COLORS Cineplex Bollywood will bolster Viacom18’s play in the Hindi Mass entertainment category and strengthen our share in the Hindi movie genre specifically. Aimed at appealing to the masses, the channel is a natural extension of our current Hindi movie portfolio. We are excited about this launch and look forward to becoming the ultimate destination for the best of Bollywood on television.”
With the launch of COLORS Cineplex Bollywood, Viacom18 will further expand its movie portfolio with an aim to gain significant presence in the Hindi movie space. With the telecast of only Hindi movies, the channel will fulfil the insatiable appetite for Bollywood movies. COLORS Cineplex Bollywood will launch on 1st April 2021 across all leading DTH & Cable platforms including DD Free Dish. The launch will also be accompanied by a robust marketing plan.
