E Auction Methodology For Private TV Channels

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Prasar Bharti ne apne annual E Auction ke liye new guidelines announce kar di hai. Jisme MPEG2 or MPEG4 dono slots ke liye rules bana diye gaye hai.

Methodology For MPEG2 Slots –

Last Annual E Auction me jaisa schedule dekhne ko mila tha, Vaisa hi 2025 me dekhne ko milega. Lekin jo bucket R1 tha ab usko change karke Bucket R name de diya gaya hai. Inki complete detail below di gayi hai.

Bucket A+GEC (Hindi / Urdu) Channels
Bucket AMovie (Hindi / Urdu) Channels
Bucket Ba. Music (Hindi / Urdu) Channels
b. Sports (Hindi / Urdu) Channels
c. All Channels of Bhojpuri Language
d. All other remaining Genre of Hindi / Urdu
Bucket CNews & Current Affairs (Hindi / Urdu) Channels
Bucket Da. Devotional / Spiritual / Ayush
b. All Genres of Marathi & Punjabi Channels
c. News & Current Affairs (English) Channels
d. Yet to be launched/re-launched channels in
regional languages as mentioned in
schedule 8 of the constitution of India except
Hindi & Urdu which fulfill the eligibility
criteria
Bucket RAll channels of regional languages* (languages as
mentioned in schedule 8 of the constitution of India
except Hindi, Urdu, Marathi, and Punjabi fulfilling
following criteria, in addition to eligibility criteria:
Channel is in operation and available in the
concerned language on the date of issue of
notification for e-auction on (i) at least one private
DTH Platform/DD Free Dish and/or (ii) at least one
registered MSO.

Starting BID Price Of MPEG2 –

2024 me hum sabhi ko dekhne ko mila tha ki Prasar Bharti baar baar new E Auction announce karti. Lekin har baar E Auction ko cancel karna padta. Jiska reason tha BID price ka high hona. Abki baar bhi Prasar Bharti ne price me changes nahi kiye. Same price mode par E Auction start kiya jayega. Starting BID price below diya gaya hai.

Bucket A+Rs. 15.00 Cr
Bucket ARs. 12.00 Cr
Bucket BRs. 10.00 Cr
Bucket CRs. 7.00 Cr
Bucket DRs. 6.00 Cr
Bucket RRs. 3.00 Cr

First Round ke baad amount increase hoti jayegi.

E Auction Process For MPEG2 Slots –

First round for Bucket ‘A+’ Channels –

Bucket A+ 6 slots ke liye kiya jayega. Jitni bhi application aayi hongi, unke dwara jo high 6 bid hongi unko slot sell kar diya jayega.

First round for Bucket ‘A’ Channels –

Bucket A ke liye bhi first round 6 slots ke liye rakha jayega.

First round for Bucket ‘B’ Channels –

Bucket B ke liye bhi first round 6 slots ke liye rakha jayega.

First round for Bucket ‘C’ Channels –

Bucket C ke liye bhi first round 6 slots ke liye rakha gaya hai.

First round for Bucket ‘D’ Channels –

Bucket D ke liye first round 8 slots ke liye rakha gaya hai.

First round for Bucket ‘R’ Channels –

Bucket R ke liye first round 3 slots ke liye rakha jayega.

First round ke baad second round hoga. Jisme all bucket ke channels participate kar sakte hai. MPEG2 ke liye total 7 round kiye jayenge.

Methodology For MPEG4 Slots –

Prasar Bharti ne abki baar MPEG4 slots ke liye kuchh changes kiye hai. 2025 ke E Auction me alag se HD channels ke liye slot rakhe gaye hai. Complete detail below di gayi hai.

Bucket No. Of SlotsGenre/Language
H (HD Channels)02All genres & languages of HD channels
R110All genres of Tamil, Telugu, Kannada & Malayalam languages fulfilling criteria.
R26All genres of Punjabi, Marathi, Gujarati, Bengali, Odiya languages fulfilling criteria.
R32All genres of other regional languages, as mentioned in schedule 8 of Indian Constitution (except Hindi & Urdu), not covered under Buckets Rl & R2 fulfilling following criteria, in addition to eligibility criteria.
G16News & Current Affairs TV channels
G28All genres of Non-News & Current Affairs TV channels

First time MPEG4 ke bucket bana kar unko rounds me kiya Jayega. All winner channels ko 01 April 2025 se DD Free Dish ke platform par add kar diya jayega.

Starting BID Amount For MPEG4 Slots –

Bucket HRs. 80.00 Lakh
Bucket R1Rs. 05.00 Lakh
Bucket R2Rs. 05.00 Lakh
Bucket R3Rs. 05.00 Lakh
Bucket G1Rs. 30.00 Lakh
Bucket G2Rs. 30.00 Lakh

Ye amount First round ke liye rahi gayi hai. Second round me amount increase kar di jayegi. Agar yaha par koi vacant slot dekhne ko milta hai to uske liye General Open Round rakha gaya hai. Jisme koi bhi channel participate kar sakta hai.

 

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